Established in January, 2007, the institute is targeted at the construction of an international platform for PR studies, promotion of the exchanges between Chinese and overseas PR scholars, collection of international PR talents, and production of PR achievements. Sofar,quite a number of senior managers and PR workers from government departments, enterprises and famous PR companies are serving as researchers at the institute. In an effort to promote PR studies and the communication between PR scholars from China and abroad, it has carried out and participated a number of international PR projects and founded an “Outstanding International PR Figures”Forum (a State Foreign Experts Bureau (FEB) project ) where groups of CEOs from famous PR companies, and renowned PR scholars have been attracted and invited to deliver lectures and join seminars.